LIKELY LOSER - Online Business for Introverted Christian Women

79 | The #1 Mistake Holding Your Brand Back

In today's episode, we’re diving deep into the #1 mistake that’s holding your brand back from growth, visibility, and success. If you’ve been wondering why your business isn’t attracting the right audience or converting leads into loyal customers, this episode is for you. I’ll break down this common branding mistake and share practical steps to fix it.
The #1 Branding Mistake
The biggest mistake entrepreneurs make when building their brand is lack of clarity.
Many business owners try to be everything to everyone, which results in confusion and weak messaging.
A brand that isn’t clear on who it serves, what it offers, and why it matters struggles to attract the right people.
How to Fix It
Define Your Brand Identity
Ask yourself: Who am I serving? What problem do I solve?
Create a clear brand statement: I help [audience] achieve [specific goal] through [your product/service].
Simplify Your Messaging
If your audience is confused about what you do, they won’t buy from you.
Use clear, concise language on your website, social media, and marketing materials.
Create a Signature Offer
Stop trying to sell everything—focus on a core product or service that aligns with your brand.
Make it easy for customers to understand and invest in what you offer.
Be Consistent Everywhere
Your website, social media, and content should all reflect the same messaging, style, and tone.
Consistency builds trust and makes your brand memorable.
Show Up & Build Authority
Regularly share valuable content that educates, inspires, or solves a problem for your audience.
Position yourself as an expert in your field through blogs, podcasts, and social media.
Let's Take Action:
This week, I challenge you to audit your brand message:
Go to your social media bios, website, or sales pages.
Ask yourself: Is it clear who I help and what I offer?
If not, rewrite your brand statement using the formula:
I help [who] achieve [what] through [how].
What's Next:
1. FREE Top Ways To Get Clients
2. FREE 10-Minute Content Plan
3. JOIN a Like-Minded Community
4. START An Online Business
To Email Us: Reen@cupsofcoco.com

78 | Unlock Your God-Given Gifts: Discover and Develop Your Spiritual Superpowers for Business

Key Takeaways:
What Are Spiritual Gifts?
Definition: Spiritual gifts are unique abilities given by the Holy Spirit to believers to serve others and glorify God.
Biblical Reference: “We have different gifts, according to the grace given to each of us” (Romans 12:6).
Common Spiritual Gifts: Teaching, encouragement, administration, giving, leadership, discernment, wisdom, and more.
How to Identify Your Spiritual Gifts
Pray for Clarity: Ask God to reveal the gifts He has placed within you.
Self-Reflection: What comes naturally to you? What do others often seek your help with?
Seek Confirmation: Ask trusted friends, mentors, or spiritual leaders what gifts they see in you.
Take a Spiritual Gifts Assessment: https://giftstest.com/
Take a Personality Assessment: https://www.16personalities.com/free-personality-test
Why Your Spiritual Gifts Matter in Business
Align Your Business with Your Calling: When you operate within your gifts, your work becomes more fulfilling and impactful.
Serve Authentically: Your gifts allow you to serve your audience in a way that feels natural and aligned with God’s purpose for you.
Stand Out in Your Niche: Operating in your gifts sets you apart because you’re working in the area where you shine brightest.
How to Develop Your Spiritual Gifts
Practice Regularly: Use your gifts in both personal and professional settings to strengthen them.
Study God’s Word: “Do not neglect your gift, which was given you” (1 Timothy 4:14). Scripture provides wisdom on using and growing your gifts.
Find Mentors: Connect with others who have similar gifts and learn from their experiences.
Serve Boldly: Don’t hide your gifts—use them to serve your community, clients, and business.
Biblical Insight: Embracing Your Gifts
1 Peter 4:10: “Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms.”Your spiritual gifts are meant to bless others, and when you use them in your business, you’re reflecting God’s grace and love.
Let's Take Action:
Spend time in prayer, asking God to reveal or affirm your spiritual gifts.
Take a spiritual gifts assessment and journal about your results.
Choose one gift to intentionally develop this month through study, practice, or mentorship.
Incorporate your gifts into your business—whether it’s through content creation, client interactions, website, course development, etc.

77 | Stop Undervaluing Yourself: The Beginner’s Guide to Pricing Your Services with Confidence

Struggling to figure out how much to charge for your online services? You’re not alone! In this episode, I’m breaking down the basics of pricing for beginners. We’ll talk about how to confidently set your rates, avoid common pricing mistakes, and align your business with both your financial goals and God-given purpose. Whether you’re just starting out or feeling unsure about raising your prices, this episode will give you the clarity and confidence you need to price your services with boldness and integrity.
Key Takeaways:
Mindset First: Shifting from Fear to Confidence
Recognize Your Abilities: Your skills, knowledge, and experience have value—even if you’re just starting out.
Biblical Truth: “A worker deserves their wages” (Luke 10:7). Charging for your services is not only okay; it’s biblical.
Detach from Guilt: Pricing isn’t about your personal worth—it’s about the value of the transformation you provide.
The Basics of Pricing Your Services
Consider the Value You Provide: Focus on the results and transformation your service offers, not just the time spent.
Start with a Simple Formula:
Your Income Goal ÷ Available Work Hours = Your Base Hourly Rate
Adjust based on the complexity and value of your service.
Research the Market: Understand what others in your niche are charging, but don’t let comparison dictate your prices.
Avoid These Common Pricing Mistakes
Underpricing Out of Fear: Low prices can attract the wrong clients and devalue your work.
Overcomplicating Your Pricing: Keep it simple—confused people don’t buy.
Not Raising Prices Over Time: As you gain experience and deliver results, your prices should reflect that growth.
Pricing Strategies That Work
Tiered Pricing: Offer different service levels to meet clients at various price points.
Package Your Services: Create bundles that focus on outcomes, making it easier to charge more.
Value-Based Pricing: Price based on the transformation you provide, not just the hours you work.
Faith-Based Approach to Money and Business
Proverbs 3:9: “Honor the Lord with your wealth, with the firstfruits of all your crops.”Pricing your services well allows you to steward your business finances wisely and give generously.
Pray Over Your Pricing: Invite God into your pricing decisions, asking for wisdom, discernment, and confidence.
Let's Take Action:
Write down your financial goals for your business.
Calculate a base hourly rate using the simple formula shared above.
Create a basic pricing structure for your services—don’t overthink it, just start!
Pray over your pricing and ask God to give you peace and clarity.
What's Next:
1. FREE Top Ways To Get Clients
2. FREE 10-Minute Content Plan
3. JOIN a Like-Minded Community
4. START An Online Business
To Email Us: Reen@cupsofcoco.com

76 | The Power of Personal Branding: Attracting Clients Without Selling

Tired of feeling like you have to constantly “sell” to get clients? In this episode, we’re diving into the power of personal branding—how to attract clients naturally by positioning yourself as an authority in your niche. You’ll learn how to build a brand that speaks for itself, connects with the right people, and grows your business without the stress of pushy sales tactics. If you're an introverted entrepreneur who wants to lead with authenticity and purpose, this episode is for you!
Key Takeaways:
What Is Personal Branding and Why It Matters
More Than a Logo: Personal branding is how people perceive you based on your message, values, and the experience you create.
Trust Builder: Clients are drawn to people they know, like, and trust. Your brand helps establish that connection.
Consistency Over Perfection: A strong brand isn’t about being perfect—it’s about showing up consistently with authenticity.
Positioning Yourself as an Authority in Your Niche
Own Your Story: Your journey, experiences, and even your struggles make you relatable and credible.
Share Valuable Insights: Consistently provide content that educates, inspires, or solves problems for your audience.
Showcase Social Proof: Share testimonials, case studies, or even personal wins that highlight your expertise.
How to Attract Clients Without “Selling”
Lead with Value: Focus on serving, not selling. When you genuinely help people, they naturally want to work with you.
Authentic Storytelling: Stories connect on an emotional level—share client transformations, lessons learned, and behind-the-scenes moments.
Creating a Magnetic Brand Presence
Consistent Messaging: Use language that reflects your brand’s mission and speaks directly to your ideal client’s needs.
Visual Identity: While branding isn’t just visuals, cohesive colors, fonts, and imagery help reinforce your message.
Authenticity Over Aesthetics: People connect with realness more than polished perfection. Be yourself—it’s your superpower.
Matthew 5:16: “Let your light shine before others, that they may see your good deeds and glorify your Father in heaven.”Your personal brand isn’t just about you—it’s about reflecting God’s light through your work. When you lead with purpose, passion, and integrity, you attract clients who resonate with your message.
Let's Take Action:
Identify 3 key values you want your brand to reflect.
Write your personal brand story—what led you to start your business?
Create one piece of content (a post, video, or blog) that shares a lesson learned in your journey.
Review your social media profiles and update your bio to clearly state who you help and how.
What's Next:
1. FREE Top Ways To Get Clients
2. FREE 10-Minute Content Plan
3. JOIN a Like-Minded Community
4. START An Online Business
To Email Us: Reen@cupsofcoco.com

75 | Starting Fresh: The First Posts You Absolutely Need to Get Clients on Social Media

Are you starting your business from scratch and wondering how to attract clients using social media? In this episode, I’ll walk you through how to create your first posts in a way that builds trust, positions you as an expert, and gets people interested in your offer—even if you have zero followers right now. If you’ve been hesitating to post because you’re afraid no one will care, this episode will give you the confidence and strategy to start strong and attract your first clients!
Key Takeaways:
Mindset Shift: Your First Posts Matter
Speak to One Person: Instead of trying to impress the masses, focus on connecting with your ideal client.
Quality Over Perfection: Don’t overthink your first posts—clarity and authenticity matter more than perfection.
Types of Posts to Create First
Introduction Post: Share who you are, what you do, and how you help people.
Storytelling Post: Share your personal journey or what inspired you to start your business.
Problem-Solving Post: Address a common challenge your ideal client faces and offer a quick win or insight.
Testimonial Post (If Available): If you’ve helped someone before, share their transformation or feedback.
Call-to-Action Post: Directly invite people to work with you, book a call, or DM you for more info.
Optimize Your Social Media Profile for Clients
Clear Bio: State who you help and how you help them in simple, compelling words.
Link to Work With You: Have a clear way for potential clients to book a call or purchase your offer.
Professional & Approachable Profile Picture: Use a high-quality image that reflects your brand.
How to Get Engagement from the Start
Engage Before or After You Post: Comment on other people’s content in your niche to get noticed.
Use Relatable Hooks: Start your posts with compelling first lines that make people stop scrolling.
Ask Questions: Encourage conversation by ending posts with a simple question or CTA.
Trust God with the Results
Be Consistent: Success doesn’t come from one viral post but from showing up consistently.
Detach from Vanity Metrics: Focus on impact over likes—if one person is helped, you’re making a difference.
Biblical Insight:Zechariah 4:10 says, “Do not despise these small beginnings, for the Lord rejoices to see the work begin.” Even if your audience is small right now, trust that God is working behind the scenes. Every post is a seed planted for future growth.
Let's Take Action:
Write and post an introduction about yourself and your business.
Comment on 5-10 posts from people in your industry or potential clients.
Create a simple CTA in your bio, such as “DM me for help with [your expertise].”
What's Next:
1. FREE Top Ways To Get Clients
2. FREE 10-Minute Content Plan
3. JOIN a Like-Minded Community
4. START An Online Business
To Email Us: Reen@cupsofcoco.com

74 | Step-by-Step: How to Create an Offer You Can Sell Tommorrow

Do you have a passion or skill you want to monetize but aren’t sure how to package it into a sellable offer? In this episode, I’ll walk you through the step-by-step process to create an offer that resonates with your audience, solves a real problem, and gets results. Whether you're just starting or looking to refine your current offers, this episode will give you the tools to confidently design and sell your services or products.
Key Takeaways:
Start with the Problem You’re Solving:
Identify Pain Points: Think about the biggest struggles your audience faces.
Research Your Niche: Engage with your audience through surveys, polls, and conversations to understand their needs.
Focus on Transformation: Define the specific outcome or transformation your offer provides.
Outline Your Ideal Customer:
Create a Customer Avatar: Know who your offer is for—age, profession, challenges, and goals.
Speak Their Language: Use words and examples that resonate with their experience.
Be Specific: The clearer you are, the more targeted and appealing your offer will be.
Design Your Offer:
Choose the Format: Decide whether your offer will be a service, digital product, course, or membership.
Map Out the Delivery: Create a roadmap for how you’ll deliver your offer—live calls, pre-recorded videos, or PDFs.
Include Bonuses: Add extras like templates, checklists, or mini-trainings to increase perceived value.
Price Your Offer Confidently:
Research Industry Standards: Look at similar offers to set a competitive baseline.
Factor in Your Expertise: Don’t undersell yourself—your skills and knowledge are valuable.
Create Payment Options: Offer one-time payments, payment plans, or tiered packages to suit different budgets.
Craft Your Sales Message:
Focus on Benefits, Not Features: Highlight how your offer will improve their life or business.
Storytelling: Use personal or client success stories to build trust and credibility.
Call to Action: Be clear and direct about what they need to do next to purchase your offer.
Test and Launch:
Start Small: Offer your product to a small group for feedback.
Refine Based on Feedback: Adjust pricing, delivery, or content as needed.
Soft Launch: Announce your offer to your warm audience before scaling up.
Let's Take Action:
Write down three common problems your audience faces.
Sketch a rough outline of your offer, including the format and desired transformation.
Research pricing for similar offers and set a starting price for yours.
Draft a one-paragraph sales message highlighting the benefits of your offer.
What's Next:
1. FREE Personality Test
2. FREE 10-Minute Content Plan
3. JOIN a Like-Minded Community
4. HELP Starting An Online Business
To Email Us: Reen@cupsofcoco.com

Repost: Steal My Marketing Strategy: How Not to Be Overwhelmed with Social Media

In our 2nd most popular episode of all time, revisit the secrets of a stress-free social media strategy. Get ready to steal my marketing playbook and learn how to navigate the social media landscape without feeling overwhelmed.
Key Takeaways:
Setting Goals
Emphasizing the importance of setting clear and achievable objectives for your social media marketing. Learn how having a roadmap can significantly reduce overwhelm.
Choosing the Right Platform
Not all social media platforms are created equal. I reveal my criteria for choosing the right platforms for your business, ensuring a targeted and efficient approach.
Automation and Scheduling Hacks
Save time and reduce stress with automation and scheduling. I unveil my favorite tools and tactics for streamlining social media tasks without sacrificing authenticity.
My Best Marketing Tools To Help You Simplify
ChapGPT: brainstorm topics, get SEO-friendly keywords and titles
Trello: create and store content
Metricool: schedule content
VidyoAI: create clips from long videos
Content for Rest of the Year: prompts and done-for-you content at your fingertips
Remember that a stress-free social media strategy is within your reach. By implementing these tactics, you can transform your approach, boost efficiency, and reclaim your time without sacrificing marketing effectiveness.
What's Next:
1. FREE Top Ways To Get Clients
2. FREE 10-Minute Content Plan
3. JOIN a Like-Minded Community
4. START An Online Business
To Email Us: Reen@cupsofcoco.com

73 | How Introverts Can Build Relationships Without Draining Their Energy (2025 Edition)

How Introverts Can Build Relationships Without Draining Their Energy (2025 Edition)
Episode Summary:As an introverted entrepreneur, building relationships is essential—but it doesn’t have to leave you feeling drained. In this episode, we’ll explore how introverts can nurture authentic connections while protecting their energy. I’ll share practical strategies to network, collaborate, and grow meaningful relationships in a way that aligns with your personality and values. Whether you're new to business or looking to expand your network without burnout, this episode will guide you through sustainable relationship-building techniques.
Key Takeaways:
Understand and Leverage Your Strengths:
Quality Over Quantity: Focus on deep, meaningful connections rather than chasing large networks.
Empathy and Listening: Use your natural ability to listen and understand as a superpower in conversations.
Small, Intentional Circles: Prioritize small groups or one-on-one interactions where you can thrive.
Set Boundaries for Energy Management:
Time-Limited Interactions: Schedule networking or calls during your peak energy hours.
Leave Room for Recharge: Build buffer times between meetings to avoid back-to-back social engagements.
Graceful Exit Strategies: Learn to politely wrap up conversations when you feel your energy dipping.
Network in Comfortable Spaces:
Online Communities: Engage in Facebook groups, Slack channels, or private forums where you can contribute thoughtfully.
Asynchronous Communication: Use email, voice notes, and DMs to maintain connections without immediate pressure.
Offer Value to Build Trust:
Content Sharing: Create valuable content that resonates with your audience, allowing them to connect with you naturally.
Be Helpful: Look for opportunities to offer insight, encouragement, or resources to those in your circle.
Rely on Authenticity and Prayer:
Pray for Divine Connections: Ask God to lead you to the right relationships and partnerships.
Show Up Authentically: Be genuine and transparent about your business and values—it attracts the right people.
Trust God's Timing: Know that the right connections will come in His perfect timing.
Biblical Insight:Proverbs 18:24 (NIV) says, “One who has unreliable friends soon comes to ruin, but there is a friend who sticks closer than a brother.” This reminds us to seek meaningful relationships over surface-level connections, trusting God to align us with the right people who uplift and support our purpose.
Let's Take Action:
Join one online community aligned with your industry or interests.
Write down 3 personal boundaries for social interactions to protect your energy.
Pray for God to open doors to the right connections and relationships.
What's Next:
1. FREE Top Ways To Get Clients
2. FREE 10-Minute Content Plan
3. JOIN a Like-Minded Community
4. START An Online Business
To Email Us: Reen@cupsofcoco.com

72 | Practical Steps to Save Tons of Time in Your Online Business (and Maintain It All Year)

Running an online business can feel overwhelming, but with the right systems in place, you can save time and focus on what truly matters. In this episode, I’ll walk you through practical, sustainable strategies to streamline your business, boost productivity, and free up your schedule—without sacrificing growth. Whether you're juggling multiple tasks or want to create more space for creativity and rest, these tips will help you maintain efficiency throughout the year.
Key Takeaways:
Automate Repetitive Tasks:
Email Sequences: Set up automated email responses and nurture sequences for leads and new clients with tools like Kajabi.
Scheduling Tools: Use tools like Calendly or Acuity to book calls without the back-and-forth.
Batch Content Creation:
Plan Ahead: Dedicate a few hours weekly or monthly to batch-create social media posts, blogs, or videos.
Use Templates: Create templates for emails, graphics, and presentations to reduce design and writing time.
Repurpose Content: Turn one piece of content into multiple formats (e.g., podcast to blog post or Instagram reel).
Prioritize and Delegate:
Identify High-Value Tasks: Focus on revenue-generating activities and delegate lower-priority tasks
Hire Help: Consider hiring a virtual assistant, social media manager, or freelancer to handle tasks that drain your energy.
Say No: Protect your time by setting boundaries and limiting commitments that don't align with your goals.
Create Systems and Workflows:
Standard Operating Procedures (SOPs): Document step-by-step processes for tasks to simplify delegation.
Checklists and Templates: Use checklists for daily, weekly, and monthly tasks to stay organized.
Project Management Tools: Use platforms like Trello, Asana, or ClickUp to track projects and deadlines.
Simplify Your Offers and Marketing:
Streamline Services: Focus on a few key offers that bring the highest return instead of spreading yourself thin.
Focused Marketing: Choose 1-2 platforms to show up consistently instead of trying to be everywhere.
Simplify Launches: Use evergreen funnels or simple launch plans that can be repeated throughout the year.
Biblical Insight:Ecclesiastes 3:1 says, “There is a time for everything, and a season for every activity under the heavens.” As you simplify your business, remember that God calls us to steward our time well. By creating margin, you allow space for His guidance, rest, and joy in your work.
Let's Take Action:
Choose one task to automate this week (e.g., email sequence or scheduling).
Pick a day to batch content creation for the next month.
Create or update a checklist for a recurring task in your business.
Delegate one task to a VA, freelancer, or team member.
What's Next:
1. FREE Personality Test
2. FREE 10-Minute Content Plan
3. JOIN a Like-Minded Community
4. HELP Starting An Online Business
To Email Us: Reen@cupsofcoco.com

71 | How Do I Know It’s Time to Transition to the Next Season of Life (and What to Expect)

Change can be challenging, especially when you’re unsure if it’s time to step into a new season of life. In this episode, we’ll talk about how to discern when God is calling you to transition and what to expect during the process. Whether it’s moving to a new career, launching a business, or shifting priorities, I’ll share practical tips, biblical wisdom, and personal insights to help you navigate change with faith and confidence.
Key Takeaways:
Signs It’s Time to Transition:
Inner Restlessness: Feeling unfulfilled in your current season can be a sign God is preparing you for something new.
Closed Doors: Opportunities that once felt fruitful may no longer align with your purpose.
New Desires: God often plants new dreams and desires in your heart as He shifts your focus to the next chapter.
Confirmation Through Prayer and Community: Seek God’s guidance through prayer and wise counsel from trusted mentors or loved ones.
What to Expect in the Transition Process:
Uncertainty: It’s normal to feel unsure as you step into something new. Lean on Proverbs 3:5-6: “Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to Him, and He will make your paths straight.”
Growing Pains: Transitions often involve challenges that stretch your faith and character.
Provision: Trust that God will provide the resources, opportunities, and support you need for the new season.
Peace: Even in the unknown, God’s peace will confirm you’re on the right path (Philippians 4:7).
How to Embrace the New Season:
Prepare Spiritually: Spend time in prayer, devotion, and fasting to align your heart with God’s will.
Take Small Steps: You don’t have to have everything figured out—take one step of faith at a time.
Celebrate Progress: Acknowledge God’s faithfulness as He guides you through the transition.
What's Next:
1. FREE Personality Test
2. FREE 10-Minute Content Plan
3. JOIN a Like-Minded Community
4. HELP Starting An Online Business
To Email Us: Reen@cupsofcoco.com